Equilibrium Networks

Time for the (n+1)th dissection of Google’s recent announcement concerning cyberattacks and censorship. (You’ve got to love recursion!)

As Galrahn points out, discounting Google’s market share relative to Baidu isn’t really sensible. They’ve got a lot of market share there, especially for non-search services without strong competitors—but many of these services (YouTube, Picasa, and often Blogger) have been blocked by the Chinese government. That speaks to two things in China: an opportunity for user base consolidation and to a governmental approach to information that is inimical to Google’s business model. More to the point:

For what amounts to only 2% of revenue, Google is threatening to disrupt the internet behavior of at minimum 118 million internet savvy Chinese and believes that fact alone has value in negotiations.

Source: http://www.flickr.com/photos/dong/4271035989/ / CC BY 2.0

Is this really a funeral, or will a hundred flowers blossom?

That is, Google is using a casus belli to force an issue that predates their entry into the Chinese market. It doesn’t cost them much to do so. They’ve already got the explicit backing of some other heavyweight Western companies (e.g., Yahoo) and network effects may induce many others to climb on board the bandwagon. They surely have the implicit backing of the US government in pushing back against China (and am I the only one who is thinking about the possibility of honeypots here? No way).

The bottom line is that this is not about a moral stand. By taking things public, Google is creating a negotiating opportunity for what it’s wanted all along from China. The real issue here is not who is “right” or “wrong” but who is going to win. For Google to thrive in China, the Chinese Communist Party’s control over information has to be weakened. For the CCP to thrive in China, it has to retain a monopoly on political power, and this requires controlling the flow of information. Moreover, and as I’ve mentioned before, there is a clear path from China’s cyber strategy to the foundations of its politics. So Google will probably not win much if anything in this skirmish.

The larger point is much more interesting, though. After a decade of undeclared cyber war with Chinese characteristics, this is the first overt public response. China has less to lose from cyberwarfare than the West does. But as it finds what it’s looking for with rampant cyberespionage, China may also find that it is hurting itself.